Monday, April 30, 2012

Lingerie Storage Secret

"Get Hooked on Bra-tique"  Mary

Metallic Mesh Ribbon - The Secret
Is there a secret to having a great system for storing your lingerie?  We think so. 

First, lingerie storage should be easy and take no more than one second to put your bra or panties in place.  It should also take no more than a second to select and retrieve the bra that you want to wear for the day.  Second, your bras should be straight, not folded, twisted, or tucked inside each other. Third, your bras should be in a position to breath between wearings.  Fourth, your lingerie storage should be beautiful and reflect your impeccable taste.

And because we're showing you a way to achieve all of these secrets for great lingerie storage, it's no longer a secret.  It's Bra-tique with its metallic mesh strip along the top where bras can be easily hooked, or you can make an awesome bouquet with a bunch of the strips!  There's also three or six pockets along the bottom or each Bra-tique for storage of panties, sports bras, extra straps, or your private stash of chocolate!  You decide how many pocket you might need.

Another wonder of the Bra-tique is its versatility.  Yes, you can hang the Bra-tique right in your closet with your other clothes because it comes tied with pretty ribbons to a hanger.  Let me restate that.  Maybe YOU could store a Bra-tique in your closet, but my closet is rather stuffed with clothes that I might someday be able to wear again.  You get the picture.  I use one of the other Bra-tique options.
 
Metallic Ribbon Prettily Trimmed
My Bra-tique hangs on the inside of my closet door attached to an over-the-door hook that I picked up at Bed Bath and Beyond, but I also saw them available at Staples.  If you have a closet door that slides or folds you can place your Bra-tique on the back of your bedroom door.  Then when you close the door in the morning to get dressed all your bras and panties will be happily waiting for you!

Finally, you can also remove the hanger and use the two grommets at the top to hang the Bra-tique on hooks fastened to a door or closet wall, for those of you lucky enough to have a walk-in closet.   

You can get your very own Bra-tique by going to Etsy.com and putting in the search word, bratique.  And for each Bra-tique ordered between now and Mother's Day (2012) we're going to ship each and every Bra-tique absolutely free.  After Mother's Day we're going to add back on that $8 shipping and handling fee.  

If you wait too long you're probably not going to get your Bra-tique in time for Mother's Day, but get Mom a pretty card and tell her that her gift is on the way!  Or order now for those birthdays or bridal showers that are coming up.  Or just get one for yourself!

Bra-tique - A lovely way to store lingerie!

Thursday, April 12, 2012

Lingerie Storage - Bra-tique

Happy Bras on a Bra-tique
"Eureka!  I've got it."  Archimedes

 This is about how our company, Bra-tique, started.  It's about a woman, me, who lives in the southwest corner of a Midwest state.  It's about the frustration felt when my lovely lingerie didn't get no respect.  My bras got folded in ways that they didn't want to be folded and often tangled with their drawer mates.  It wasn't good for my bras and it wasn't good for my attitude when I was getting dressed in the morning.

Added to that, bras are a rather pricey purchase even during sales events.  Bras are also a clothing item that get a lot of wear.  There's a large segment of the population unwilling to go through life "unsupported".  And so, in order to save my precious undies from unnecessary wear and tear I began to hang them by their hooks from a ridge along the top of a shoe bag on the back of my closet door.  That's because the bag held a dozen pairs of shoes and I only had six pair, which left the top half free and clear to accommodate my bras.  The system worked great.

Then the unexpected happened.  I bought more shoes!  This led me to go on line and try to find a closet organizer that would allow me to hang my bras in this happy state of storage.  I couldn't find such an organizer.  So I thought that I might have to invent one. 

Good news, bad news!  I knew that such an item would have to be sewn together and while I was overflowing with good ideas I was completely lacking in sewing skills.  That's when I called my good friend, Mary, and asked her if she would help me with a little sewing project.  Translation: START A COMPANY.   Mary is an incredible seamstress and believed that I was looking for someone to hem a skirt or mend a seam.

Long story short, Mary said yes.  Bra-tique was born.  Truth be told, the first prototype didn't work.  But I'm no quitter, especially when it comes to dessert at the end of a large meal.  But the second prototype was inspired.  Want Happy Bras?  Go to Etsy.com and put in the search word, bratique.  We have a plethora (love that word!) of fabulous fabrics to fit almost any taste or decor.

Bra-vo!
Pat and Mary